About Us
MISSION
THEVI mission is to celebrate our diverse ethnic backgrounds through the common and powerful love of color from our cultures and traditions.THE FOUNDER
Wife, mother and entrepreneur, Thevaki Thambirajah is both the beauty and the brains behind the THEVI Collection.
With roots that reach deep into the Indian sub-continent, Thevi was born of Sri Lankan parents in New York State. She grew up as part of a vibrant, multi-ethnic community, whose diverse styles and cultures shared the common ties of strong family bonds, a love of color, a respect for traditions and a celebration of women as leaders, mothers, sensual beings.
As a young woman, beginning her career and enjoying a busy social life, Thevi could never find cosmetics in shades that suited her coloring.
Because she has always held that beauty is a way of empowerment, both at home and at work, she felt a keen need for a prestige makeup brand with colors that were rich and vibrant without being harsh. One with formulas that would complement her skin, and shades that were modern and sophisticated. In short, a collection of colorful, contemporary, no-gimmick makeup she could relate to
"I know that there are many, many women like me. Women to whom ‘natural’ means ‘colorful.’ After all, what is more natural than a flower, a butterfly, a sunset? In our homes, in our dress, even in our foods and in our makeup, we are women who feel comfortable with color. In fact, we crave it. And while our skins come in a wide range of tones and shades, we all look best with a more intense makeup. Red lips. Strongly defined eyes. Visible cheek color. And of course, fresh, smooth complexions.
THE PRODUCTS
A sleek, modern line of innovative cosmetics in rich, vibrant shades that are joyful to wear.
THEVI cosmetics comes in a wide range of tones and shades with a focus on red lips, strongly defined eyes, visible cheek color and of course, fresh, smooth complexions.
THE PACKAGING
THEVI’s packaging is sleek, lightweight and scratch resistant. It communicates up-to-date elegance and luxury at a single touch.
